Blue Ocean Strategy download the new version for apple

With the introduction of this product, it becomes easy for the Apple users to download original and high-quality music at a reasonable price. Apple entered into the digital music industry in 2003 with its product iTunes.

In the end, it helps the company to make huge profits as the price of the product can charge little higher because of its unique and superior features.Īpple product iTunes is an example of Blue Ocean Strategy. The main aim of this strategy is to capture new demand and to make competition irrelevant by introducing an innovative product or product with superior features.

This situation is usually faced by the companies when the business is operating in a saturated market, also known as ‘Red Ocean’. When the product face pricing pressure there is always a chance that business operations could well come under threat. In today’s corporate environment, most firms are operating and competing with each other with the motive to have a hold over the market share. It is not limited to just one industry or business. Furthermore, the aim of adopting this strategy is to search for a business in which very few firms operate and where there is no pricing pressure.īlue ocean strategy can be applied to any industry. Blue Ocean strategy is a framework which inspires to create a market for an innovative product or market where there is a less competition.

Blue Ocean Strategy download the new version for apple